Coronavirus has increased consumer-demand for sustainable and ‘mask-proof’ makeup, company CEO said
In September 2021, Dubai-based cosmetics brand Mikyajy introduced the GCC’s first fully halal-certified color cosmetics line, marking a significant milestone in the beauty industry. citeturn0search0
Key Features of Mikyajy’s Halal Cosmetics Line:
- Comprehensive Certification: The entire production process, from ingredients to manufacturing and warehousing, is halal-certified by the Emirates Authority for Standardization and Metrology (ESMA), ensuring adherence to halal standards. citeturn0search1
- Product Purity: The line is free from alcohol, gelatin, keratin, collagen, and animal derivatives, aligning with halal guidelines and appealing to consumers seeking clean and ethical beauty products. citeturn0search1
- Cruelty-Free and Vegan: All products are cruelty-free and do not contain harmful ingredients, catering to the growing demand for ethical and sustainable beauty options. citeturn0search1
Product Highlights:
- Posh Matte Halal Lipstick and Liquid Lipstick: These offer intense color payoff, long-lasting wear, and are mask-proof, meeting the demands of modern consumers. citeturn0search1
- Breathable Nail Enamels: Formulated with Oxygen Resin-Complex, these nail polishes are wudu-friendly and chip-resistant, available in over 40 shades. citeturn0search1
- Selfie Ready 4-in-1 Touch Retouch Concealer: A versatile concealer that conceals blemishes, dark circles, contours, and highlights, providing a flawless finish. citeturn0search1
- Cover Up! Silky Finish Powder Foundation: This foundation offers buildable coverage with a lightweight, creamy texture and a soft-focus effect, suitable for the region’s climate. citeturn0search1
Mikyajy’s initiative responds to the increasing consumer demand for halal and sustainable beauty products, with the global halal cosmetics market valued at $74.7 billion in 2020 and projected to grow at a CAGR of 6.4% from 2021 to 2026. citeturn0search0
