The post-pandemic surge in the number of global and regional conferences, exhibitions and events lined up in GCC countries is the other major factor driving the industry players for expansion
The announcement of UAE being the host for the Miss World pageant this year has triggered a stir in the NFC (near field communication) market – the fast rising business and communication process automation segment – with companies like Pcard hurrying up an aggressive expansion in terms of market reach and innovative product lineup.
The recent Miss World pageant held in the UAE has significantly influenced the expansion of Near Field Communication (NFC) technology within the Gulf Cooperation Council (GCC) region. The event’s prominence has attracted NFC technology providers aiming to capitalize on emerging opportunities in the Middle East market. citeturn0search0
Impact on NFC Market Expansion:
- Increased Business Opportunities: The Miss World event has generated substantial business prospects for various sectors, including technology services, thereby accelerating the adoption of NFC solutions in the region. citeturn0search0
- Strategic Market Entry: NFC technology companies are actively pursuing expansion plans into the UAE and broader GCC markets, leveraging the heightened attention and infrastructure developments stemming from major events like Miss World. citeturn0search1
Related Developments:
- Upcoming Miss GCC Pageant: Scheduled for September 9, 2025, in Dubai, the inaugural Miss GCC pageant is poised to further stimulate interest and investment in NFC technologies, as organizers and participants seek innovative solutions for event management and engagement. citeturn0search6
These developments underscore the pivotal role of high-profile events in driving technological advancements and market growth within the GCC region, particularly concerning NFC technology adoption.
