AafPRS -President Dr. Patrick Byrne describes the growing interest in cosmetic procedures of the face in male patients and how private practices canets to meet their evolving needs.
The interest in facial pattern procedures in male patruits is growing steadily, according to the American Academy of Facial Plastic and the annual survey of 2024 of the reconstructive surgery. Rhinoplasty, blephaoplastic and hair repair remain at the top of the list, whereby the demand for minimal invasive options such as neurotoxions and dermal fillers is increased. This shift not only means a cultural wider acceptance, but also new challenges and opportunities for private plastic surgery practices.
To investigate what this trend drives and how can you respond, Plastic surgery practice Spoke with Patrick J. Byrne, MD, MBA. Dr. Byrne is the president of the AafPRS and acts as an enterprise chief of the Cleveland Clinic Integratical Surgical Institute and chairman of the head and neck surgery department.
Plastic surgery practice: The AAFPRS survey from 2024 shows a noticeable increase in male patients who get cosmetic surgery and treatments -what do you think this growth stimulates, and how should private practices adjust their marketing or patient range strategies in response?
Patrick J. Byrne, MD, MBA: There is no doubt that we see more men who pursue cosmetic procedures for the face, and various factors are driving in this shift. First, there is a growing awareness of how Excellent can be the results – especially because more surgeons share results publicly, often with male patients. We also have an aging population, and with that a growing interest in men in the main of a refreshed appearance, especially if they are active in their career. Add to that the influence of the celebrity culture – men in the public eye who seem familiar than a decade -ophra – and it is no surprise that interest arises.
For practices, this trend underlines the importance of creating content that speaks directly to men. Patient stories and photos for EN-FTR are incredibly effective. Marketing that feels approachable, relay and tailor -made can make the difference when finding men to take the first step.
PSP: With Rhinoplaty, Blephaoplasty and hair transplants, the highest ranking in male patients, how can surgeon consultations adjust to tackle the unique aesthetic goals and worries of men while they manage expectations?
Byrne: The key is simple: we have to listen. Just like female patients, men fall past a complete spectrum of desires and motivations. It is a mistake to assume what a male patient wants based on trends alone. Every consultation must be built on curiosity, not an assumption.
That said, we see broad themes. Many men look for subtle, natural changes – results that do not attract or signal that “work has been done.” This applies especially in procedures such as rhinoplasty and eyelid surgery. And hair transplant surgery, in which the vast majority of patients form, focuses on restoring a feeling of youthfulness and confidentiality without artificial appearing.
PSP: Non-surgical treatments such as neurotoxions and fillers remain top choices for men. How should practices offer the offer before services with Guonding patients to surgical options if applicable?
Byrne: This is where artistic judgment and experiences essential. Suboctreats can be equivalent to a more sculpted or stylized look, while others are looking for results, so they do not replace someone noticing. It is important to understand the preferences of a patient and long -term goals.
When non-surgical approaches begin to reach their limits, the conversation of course shifts. If the patient is open to surgery, we explain how certain concerns – such as Signan Skin Laxity or deeper structural changes – can be better addressed surgically. It is always about coordinating the treatment plan with the comfort, lifestyle and the expectations of the patient.
PSP: What role does social media or professional pressure do to play in the interest of men in facial procedures, and how should surgeons tackle the best motivations during the consultation?
Byrne: Social media plays a huge role. There are very influential ramps that present transforming results in men, and that visibility changes the landscape. It is also increasingly common for patients to speculate about celebrities who seem to be in Revote, and they wonder what is possible.
As armedos, it is our job to respect anchor anchor before conversations in reality. We can be inspired by what is outside of it, but we have to pattern land in what is feasible for them, with a focus on authentity and long -term results.
PSP: Haar repair is the only procedure in which men considerably surpass women – how can this influence on staff, investments in equipment or procedural training for private practices?
Byrne: Her residual correction is unique in different ways. These procedures require specialized technology, trained technicians to process transplants and a considerable time investment. A single case can occupy a treatment room for most of a day, where the patient wakes up all the time.
For practices that see a greater question, this means that the operational current is being re -shared – agreed space, investments in staff and a dedication to training that represents excellent results. It is a high-touch service that requires precision and patience.
PSP: As the question of male patients grows, which adjustments IPH and every plastic plastic arrows can make the face for their approach to male anatomy, post-on-care or practice of branding to better serve this demography?
Byrne: Although surgical principles remain the same, the aesthetic goals often differ. For most men, the desired result is a refunded appearance that complements a male structure of the face. They require something different artistic eye, especially when planning procedures such as facelifts or rhinoplasties.
In addition to the procedures themselves, practice can consider how they speak branding and Envito with male patients. A mere-neutral tone, either in interior design, the language used in marketing, or even font chootes on the website can feel more events and detrimental to everyone.
Cleveland, OH-based facial plastic and reconstructive turnout Patrick J. Byrne, MD, MBA, is the president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Dr. Byrne is collected internationally as a plastic and reconstructive face, with a focus on microsurgical reconstruction, skin cancer management and aesthetic surgery in the face.
Dr. Byrne is the Enterprise Chief of the Cleveland Clinic Integrated Surgical Institute and chairman of the head and neck surgery department in the Cleveland Clinic in Ohio. In this role, Dr. Byrne The efforts of the surgical specialty of Cleveland Clinic to become the world leader in patient care, results, education, safety, innovation and research. He is also up to Professor at Cleveland Clinic Lerner College of Medicine and at the Johns Hopkins University School of Medicine in Baltimore, MD. PSP
Lead photo: ID 130292922 © Chertsskaya | Dreamstime.com
