Dubai, Vae- Dubai Media hinds its position as a leading force in government communication and has been collected with two prestigious awards during the 2025 Govmedia Awards in Singapore. For the second consecutive year, the organization stood out between global colleagues and earned. “Campaign of the Year – VAE “ For his impactful initiative “Fi Hob Dubai” And “E-Governance project of the Jaar-Uae ” For his pioneer “Governance System Transformation” Project.
The Government system transformation Initiative establishes a future, stakeholder-centric model that re-defines Excellency in the media government. The understanding of revision, designed to adapt to international best practices, is a 50% reduction in government delays, complete compliance with worldwide standards and advanced data and AI government protocols – the litigation of Dubai Media in institutional innovation.
Speaking of recognition, Dr. Maitha BuhumaidCEO of Marketing and Communication at Dubai Media, stated: “Bese supplies of the Govmedia Awards Afirm Dubai Media’s strategic vision to lead institutional innovation and to set new benchmarks in operational excellence. They underline our commit-ready-reading system not only the evolving system that is also the evolving system. Leadership and content innovation.
She also emphasized the strategic impact of “Fi Hob Dubai”Calling: “A unique platform for the identity of Dubai, his future -oriented vision and his efforts to promote intercultural engagement, to reflect, which strengthens its status as a global worldwide destination for life, works and leisure time.
Launched to mark the new year, “Fi Hob Dubai” Resonated on a large scale in all segment of society. The campaign was developed by the marketing department of Dubai Middle and contained exclusive songs in honor of the deep admiration for Dubai and a special tribute to his highness Sheikh Mohammed bin Rashid Al Maktoum’s wife, Her Highness Sheikha Hind Bint Maktoum bin Juma Al Maktoum. Due to powerful visuals, exclusive reports and influencer-driven media content, the campaign brought the worldwide influence of Dubai, cultural diplomacy and progressive urban transformion to the attention.
Content -pillars with strategic theme included:
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- Proud of generations: Celebrating deep -rooted loyalty in all age groups
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- In love with Dubai for the mother of Sheikhs: In honor of the national role of Sheikha Hind.
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- The love of the world for Dubai: Reflecting strong international relations
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- Dubai: City of the Future: The visionary leadership and the innovation of the emirate again in the rearrangement
The Government system transformation Initiative has since been built to re -imagine outdated government structures. By involving leadership, employees, supervisors and strategic partners, Dubai Media has developed to reverse that the measurable improvements in operational agility, accountability and coordination with global benchmarks.
Maryam Al KaabiDirector of Strategy and Governance at Dubai Media, shared: “This prize reflects the Foresight and Institutional Ambition that stimulates Dubai Media’s Transformion agenda of Dubai Media. Our continuous focus is on positioning Dubai as a worldwide benchmark for media government and Content production, rooted.
As a gesture of diplomatic appreciation, his Excellency Jamal Abdulla Alsuwaidi“ Dubai -Media representative Ibtesam Jassem at the embassy and expanded his congratulations with the double victory, so that the organization wished the success of success.
About the Govmedia Awards
The Govmedia Awards collected excellent performance in innovation in the public sector in Asia-Pacific and worldwide. By celebrating both government entities and private contributors to Publ Tevel-Being, the event calls out decision-makers to explore transformative best practices though dialogue and Field Engage. Categories include digital transformation, public services, culture, disaster management and more, initiatives of the spotlighting that elevate civil experience and institutional impact.
