On February 20, 2025, Bulgaria took centre stage in Dubai, inviting local travel professionals to explore its diverse tourism offerings. Hosted by the Bulgarian Ministry of Tourism, in collaboration with WinTravel and International Hotel Casino & Tower Suites — part of one of the Bulgaria’s leading tourism holdings with over 20 years of experience catering to the Middle Eastern travellers — the event at Shangri-La Hotel, AI Nojoom Ballroom provided a unique networking opportunity.
This exclusive roadshow introduced Bulgaria as an emerging European travel destination, blending luxury, adventure, history, and natural beauty. Industry leaders and travel agencies in the UAE discovered the growing potential of Bulgaria, now even more accessible with a new direct route connecting Abu Dhabi to Varna — one of the country’s premier coastal destinations.
Starting March 31, 2025, Bulgaria becomes easier to reach with a new direct flight from Abu Dhabi to Varna, operating three times per week on Airbus A321 aircraft.
Varna, known as the Black Sea capital of Bulgaria, is the gateway to the renowned Golden Sands resort, a favorite for both families and couples. Surrounded by lush greenery and refreshing sea air, Golden Sands offers a pleasant escape from the heat, with summer temperatures ranging between 25-30°C — perfect for outdoor adventures and coastal relaxation.
Situated just 15 minutes from Varna, Golden Sands is among Bulgaria’s most celebrated resorts, offering the perfect balance of leisure and excitement. The resort caters to diverse travelers, whether they seek scenic nature trips, rejuvenating wellness therapies, or vibrant nightlife.
At its heart is International Hotel Casino & Tower Suites, a five-star landmark offering an all-in-one luxury experience — with halal dining options and entertainment to a world-class casino and the exclusive Skyfall infinity pool.
A Destination Designed for Middle Eastern Travelers
Varna, Bulgaria’s vibrant coastal city, has long been a welcoming destination for Middle Eastern travelers, offering tailored experiences and world-class hospitality. The city’s resorts and hotels cater to specific preferences, ensuring a comfortable and seamless stay:
- Five-star hotels in Varna serving Halal-certified cuisine
- Mild summer climate (25-30°C)—a refreshing escape from extreme heat
- Arabic-speaking guides for personalised experience
- Cultural familiarity — Bulgaria has a 15% Muslim population
- Strategic location — a European Union & Schengen member, bordering Turkey, Greece, Romania, Serbia, and North Macedonia
For over two decades, WinTravel has been a key player in bringing Middle Eastern guests to Bulgaria, ensuring they receive a tailored travel experience that meets their expectations for comfort, service, and cultural preferences.
A Family-Friendly Escape: Activities for All Ages
Bulgaria’s Black Sea coast is a paradise for families, offering a variety of experiences beyond the beach. Visitors can embark on a jeep safari with a forest picnic, explore a local honey production farm, or spend the day at water parks, the Varna Dolphinarium, or the zoo inside the Sea Garden park.
A Romantic Retreat: Perfect for Couples
For couples seeking a tranquil and indulgent getaway, Bulgaria offers spa packages featuring Bulgarian rose therapies and mineral-rich thermal pools. Romantic excursions to Balchik Palace and its botanical gardens provide stunning floral landscapes, while a trip to Nessebar — an ancient Unesco World Heritage town — offers seaside walks, authentic local markets, and traditional fine dining.
