Dubai Startup Hushday Raises AED2mln To Launch The Middle East’s First Premium Flash Sales Platform – UAE Today Blog

Fatima Al Qasimi
7 Min Read

While global luxury headwind is confronted with important markets such as China, and as consumer behavior in the GCC shift shifting to value-driven, digital-Firs experiences, a new retail tech player has come up in Dubai to meet that moment.

HushdayThe first of the region Premium, only invitation platform for Flash salesYou have delighted AED 2 million (USD $ 550,000) In pre-seed financing of regional tech investors. The ambition: to create a new channel for luxury and premium brands to grow in the Middle East with full control, brand integrity and performance at the next level.

Although inspired by European models such as Veepee (with a value of more than € 4 billion) and gilded in the US, Hushday is No copy. It is one GCC first modeLocally built for brands and consumers who expect more: exclusive, experience and implementation.

“We are not here to patch a post-known inventory problem,” says Jennifer Cohen SolalCEO & co-founder. “We are here to open a new, scalable path for growth for brands that want to reach a younger, price -sensitive, digital audience, without damaging equity.

A private sales model built for the reality of Suey

In contrast to traditional points of sale or Massadiscount platforms, Hushday has been designed Strategic distribution layerWhere brands can activate composed drops in a brand-safe, high-conversion environment and can tap valuable new audience in the process.

The platform has already done it Drawn dozens of brands – Reional players for global names – and offers complete control over prices, visibility and stock strategy. Brands Real-time analyzes, customer insights and dedicated onboarding support.

“This is not just about cleaning up the stock,” adds Jean Thillaye du BoullayCOO and former Carrefour Executive. “The point is to reach a new audience with goal – and to convert every campaign into both income and retention. From curation to delivery, we deal with full experience with prints and speed.”

A composite experience for customers – with access to the core

Hushday Operatos on one Only reference modelGranting invited members access to Limited time sales About fashion, beauty, accessories, electronics, at home and leisure. Each drop is adjusted, mobile first and designed to create a feeling of rarity and excitation.

Of 50 flash sales per monthLoyalty rewards and AI-driven recommendations, the experience has been built to convert while rearranging Desirabability.

“For our users it is not about discounts. It’s about access,” says Riad DjabriCTO and former technical lead at Doctolib. “We use technology to make the experience smarter – more personal, more seamless and more rewarding. Our goal is to convert every flash into the summation that feels tailor -made, not transactional.”

Hushday not only stands out because of the unique format for how seamlessly fits in with the press, needs and ambits of the region. The platform is fully located in Dubai and supported by local tech investors and is tailor -made for the Golf and offers a deep relay and timely retail experience. The core of its activities is a fully robotized Third-Park Logistics (3PL) system, end-to-end effective and excellence in the region. With the Premium Off-Price Markter experience of the GCC to reach $ 6 billion, Hushday steps in with a bold, digital and brand-safe model that is specially designed for this market that is not borrowed from outdated global play books. “We are not replicating which work in Europe 10 years ago,” says Jennifer Cohen Solal. “We are building what the Midden -East needs – with its own codes, pace and expectations. And we do it on a scale.” After the launch in the VAE these months, the company is already looking into the attention of the rapid expansion to Saudi Arabia, Qatar and Kuwait, fully planning to use the regional massive demand for smart, high-quality off-Price retail.

Meet the founders

The founder’s team of Hushday combines deep experience in Fashion, e-commerce, technology and operations-With a record of scaling fast-growing companies in Europe and the Middle East.

Jennifer Cohen Solal – CEO
With 15 years of experience in e-commerce, Jennifer held leadership role as Chief Marketing Officer for large fashion and technical brands, including sub of the best private sale platforms in Europe. Before launching Hushday, she founded one of Paris’ most talked about starting the Food-Digital-Firs that the world of the French Pâtisserie has come up with and made the headlines for his bold, chef-guided concept.

“We don’t believe in waste. We believe in reactivation. That is the future of retail.”

Jean Thillaye du Boullay – COO
An expert in the retail and logistics, Jean spent a decade at Carrefour and Majid Al Futaim, with managing more than 1B AED in the annual turnover and leading large -scale digital transformations. At Hushday he controls the commercial and operational motor with a focus on excellence, cost control and scale.

“Our role is to create Win-Win Channel: an Off-Price destination where brands can delete inventory without harming their image, while customers get access to coveted labels except value. It is built on trust, desirability and a seamless experience of Click to Delivery.”

Riad Djabri – CTO
Riad is a former technical lead DoctorateOne of the best unicorns in France. With a strong product and technical background, he now dives Hushday’s vision to become the retail platform of the next generation for the GCC.

“Our ambition is to protect a technical platform that evolves with the brands that serve that AI, circularity and real -time insights to create a smarter, more substantial way to sell luxury. But we are equally focused on more personal and more seamless for the people who matter the most.