Dr Sanjay Parashar identifies five of the most popular aesthetic surgery treatment trends
In recent years, there’s been a notable increase in men opting for cosmetic procedures to enhance their appearance and boost self-confidence. This trend, often referred to as the rise of “man-esthetics,” highlights a shift in societal perceptions, with more men embracing aesthetic treatments.
Popular Cosmetic Procedures Among Men
- Rhinoplasty (Nose Reshaping): Nose surgery remains a top choice, with 65,121 procedures performed in 2020. It aims to improve facial harmony and can also address functional issues like impaired breathing. citeturn0search0
- Blepharoplasty (Eyelid Surgery): With 45,806 procedures in 2020, blepharoplasty removes excess skin and fat from the eyelids, resulting in a more youthful and alert appearance. citeturn0search0
- Liposuction: Performed 22,815 times in 2020, liposuction targets stubborn fat deposits, particularly in areas like the abdomen, love handles, and chest, helping achieve a more toned physique. citeturn0search0
- Gynecomastia Surgery (Male Breast Reduction): With 18,575 procedures in 2020, this surgery addresses enlarged male breasts by removing excess tissue, leading to a flatter, more masculine chest contour. citeturn0search0
- Hair Transplantation: Given the high incidence of male pattern baldness, hair transplants are sought to restore hair growth, enhancing one’s appearance and self-esteem. citeturn0search2
Emerging Trends
Beyond traditional procedures, men are increasingly exploring non-surgical treatments:
- Botox and Dermal Fillers: These minimally invasive treatments address wrinkles and fine lines, offering quick results with minimal downtime. citeturn0search3
- Laser Hair Removal: Men are opting for laser treatments to reduce unwanted facial and body hair, seeking a more groomed look. citeturn0search7
- Microdermabrasion: This procedure exfoliates the skin, improving texture and reducing signs of aging, contributing to a refreshed appearance. citeturn0search7
Motivations Behind the Trend
The increasing interest in cosmetic procedures among men can be attributed to several factors:
- Professional Competitiveness: In industries where appearance can influence success, maintaining a youthful and vibrant look is seen as an asset.
- Social Media Influence: Platforms showcasing idealized images have heightened awareness and acceptance of cosmetic enhancements.
- Aging Population: As men age, there’s a desire to counteract visible signs of aging, leading to a greater acceptance of cosmetic treatments.

