Geopolitical uncertainty about the Trump administration has noticed conversations on IXEX Frankfurt 2025, noticed as a key in those educational sessions and informal discussions on the show floor.
Evoid the background, the event wrapped on Thursday with a strong show: 13,000 present and more than 4,000 buyers participated in 67,000 pre-shed measuring meetings in three days of figures that CEO Carina Bauer said the pre-Pandemic levels were being adjusted. Organizers said the show was the largest ever in terms of exhibitors floor space.
However, instability has influenced meetings. The latest worldwide sourcing data from Cvent shows a loss of approximately 5% of room evenings in Europe to date.
One educational session specifically discussed the first 100 days of the Trump administration and drove the sub of the misconceptions about the welcome of business travelers in the US, the session contained Kevin Hinton, director, group trips of the US Travel Association, and Elliott Fergus, who were crossed and Ceoooooo, cross -ranging, cross -ranges, who were crossed by the first Raltinrangs and Cestino -Rangs Rangs, and Cey’s Ceyoooooooooooooo, who were running from Destinton’s Ceyooooooooooooooo, who were crossed, and CEOO OF TOOOO, who were for his rays and Cestinoooooooooooo. USA.
A joint study by the HAGUE & PARTNERS Convention Bureau and the European Society of Association executives reveals overwhelming concerns of association and non -profit executives, in which they had already moved their events to more politically stable regions, although they are considered the respondents to be considered.
An industry that depends on political support
Programming on the IXEX policy forum, which connects government officials with market leaders, usually avoided the problem. But many spoke about the need for market leaders to maintain TES to policy makers, which was apparent from announcements of serious destinations on IMEX Frankfurt 2025.
The deputy mayor of London for companies and growth, Howard Dawber, participated in the forum and joined the London Convention Bureau during the show to outline the 10-year experience plan of the 10-year experiences, and emphasized 10 large international congress $ 337 million (£ 250 million).
A delegion of policy makers at state level from Maharashtra, India, also participated in the forum. On Wednesday she launched the office of the Maharashtra Convention Bureau with an emphasis on promoting the capacity of the Jio World Convention Center of 2022, a million square feet to the global market
Minister Van Ireland for the company, tourism and employment Peter Burke, who took the forum for three years of August, was also on site to launch the country’s 2030 strategy strategy strategy aimed at an annual turnover growth of 8% in the mouth 2030 for sector billion).
Luxembourg minister -representative for tourism Eric Thill was also presented to announce Bettina Bunge as the new CEO of Luxembourg Bureau, while he is a new brand identity.
ICCA rangers reveal the changing competitive landscape
For many destinations, the ICCA rankings remain in the most important way to show the success of marketing activities to policy makers or someone else who makes budgetary decisions. This year the return from Vienna to the top of the city ranking listed, with Lisbon in a good second.
The US leads the rankings of the country, in which Italy fools its second place. ICCA expanded its analysis and included alternative city ranking where Dubai cities led in average event participants and Barcelona reached the direct income generation with an estimated $ 360 million in total direct economic returns.
Partnerships Stregthen Industry Cohesia
Two authorities that represent the global industry-one in the US and one-based renewed verekke partnership based on EU. The Events Industry Council (EIC) and the Joint Meetings Industry Council (JMIC) agree to coordinate efforts in Substantablee, Representation and Research. The collaboration offers a welcoming respite compared to the polarized political climate, even if it has been late.
New research highlights the challenges in the industry
With diversity and sustainability that became the victim of sub of the early initiatives of the Trump administration, IMEX Frankfurt 2025 saw the announcement of research and resources that offer insights for recognitions and associations.
The global sustainability movement of the destination and the European travel committee published “A Recusations Guide to the New Eu Sustainability Regulations”, which offer practical guidelines on requirements for sustainability reports and environmental claims complete.
In the midst of American political pressure, Recusation Canada year-two published findings of his Legacy & Impact Study, aimed at identifying the most important old drivers for business events, success factors for the event and outcome categories for measuring the impact.
Finally, a new study of event financing revealed with a considerably broken connection between the goals and selection criteria mentioned. The analysis of 115 Destination Bid financing support programs from Confeterli, #Meet4impact and the Global Destination Sustainability Movement brought that 91% of the destination claim priority gives a positive impact in financial or Impactcriteria.
