Visa, a global leader in digital payments, today announced the findings of his “Checkout Friction Report”, which emphasizes a strong consumer question to a safer and seamless E -commerce experience.
Leave the widespread acceptance of E -commerce and the signed progress in the growth of the digital economy of the VAE, the possibility remains for retailers to improve the experience of Checkuut and to increase customer satisfaction.
The study is based on a study of 2,016 online shoppers in the GCC, including the VAE, and expands their experiences with E -commerce purchases. It investigates common pain points during the cash register that influence the satisfaction of the boys’ consumers and business results.
Checkout -Letters undermine the rise of frequent online shopping
Visas “Checkout Friction Report” shows that one in three respondents (33%) in the VAE stores for groceries several times a week. For categories such as fashion, entertainment and electronics, the store frequency varies from a few to a few times to month.
According to 40% of the respondents, the biggest frustrations with online cash registers are security problems, followed by the hassle of manual entering card details (37%). By taking up the challenges, retailers can improve the cash register experience that can lead to increased customer satisfaction.
“Challenges in the online cash register have direct consequences for business, resulting in lost income and hindrance of both customer acquisition and stored. Today’s consumers expect – and desert – a more seamless and safe E -commerce experience. Solutions such as Click to Pay, who provide biometrics and a more conventive dolition of a more conventional disease and a lake conventive means to be more conventive and more conventive and more conventive.
Vae Online Shoppers give priority to safety
In addition to the inconvenience of the current cash register, security remains a top priority for online shoppers. According to Visa’s research, 58% of the consumers surveyed are concerned about the risk of fraud or hacking when storing their card data on multiple websites. In addition, 42% of respondents have experienced fraud or infringement on security.
Biometrics and harpses with one click for better online payment experience
Visas “Checkout Friction Report” reveals a strong preference for a more streamlined cash register, in which 65% of the respondents supports a single registration process for online payments for all participating traders. When the option of biometric authentication was proposed, two-thirds (67%) of the respondents said they would use it to view, with Mang many trusting biometric authentication (fingerprint/face ID) more than traditional payment methods (passwords/OTP).
For companies, the demand for simpler and safer cash register options is clear. Most respondents (82%) have won more often online and are more likely to complete their purchases with a cash register option with one click. Two -thirds of the consumers investigated (66%) show a high probability of using “Click to pay with biometrics” if offered by online retailers.
Visa click to pay Streamlines online shopping by offering advanced checkout experiences, which eliminates the need to enter card data manually, making transactions considerably faster. On participating E -commerce platforms, consumers can easily click on the click button to complete their purchase quickly and easily using their preferred visa card and shipping address. Visas click to pay biometric authentication that is available on the consumer’s device and does not require a transfer of biometric data.
