Multiply Group’s Omorfia acquires The Grooming Company Holding

Well-known UAE salons N.BAR, 1847 and Sisters Beauty Lounge now part of 132 salons owned and operated by the Omorfia Group

Omorfia Group, majority-owned by Abu Dhabi-based Multiply Group, has acquired The Grooming Company Holding (TGCH), a premier provider of salon and beauty services in the UAE.

In June 2024, Omorfia Group, the beauty and wellness subsidiary of Abu Dhabi-based Multiply Group, acquired 100% ownership of The Grooming Company Holding (TGCH) from CedarBridge Capital Partners. citeturn0search1

Key Details of the Acquisition:

• TGCH’s Portfolio: TGCH operates 62 locations across five countries, comprising 47 owned and operated salons and 15 franchises. Its prominent brands include:
  • N.BAR: A network of 21 nail bars catering to women.
  • 1847: A distinguished grooming lounge concept for men with 16 locations.
  • Sisters Beauty Lounge: A luxury chain of multi-functional beauty lounges with eight locations.
  • Wellbe Trading: A subsidiary serving as the exclusive distributor of high-end beauty products to TGCH and other salons across the GCC. citeturn0search1
• Strategic Expansion: This acquisition increases Omorfia Group’s total network to 132 owned and operated salons across five key geographies. The group plans to further expand its presence in the GCC and MENA regions through organic growth and strategic global partnerships. citeturn0search1

Leadership Perspectives:

• Samia Bouazza, CEO and Managing Director of Multiply Group: Emphasized that the acquisition aligns with Omorfia’s ambition to establish a dominant beauty services platform, enhancing growth and delivering exceptional value to shareholders and customers. citeturn0search1
• Faris Suhail Al Yabhouni Al Dhaheri, CEO and Managing Director of Omorfia Group: Highlighted the opportunity to synergize operational capabilities, enhance service quality, and diversify offerings to appeal to a broader customer base. citeturn0search1
• Vincenzo Minore, CEO of The Grooming Company Holding: Expressed confidence that Omorfia Group is the ideal partner for TGCH’s next growth phase, acknowledging CedarBridge’s mentorship over the past five years. citeturn0search1