From card transfers to microloans and digital services, Ewano’s ambitions to become a one-stop financial & lifestyle platform take center stage in Dubai
Introduction
This October 13–17, the Dubai World Trade Centre will host GITEX Global 2025, the marquee technology and innovation expo drawing governments, startups, corporates, and tech visionaries from around the world. (Source: gitex.com) Among the international participants is Ewano.app (اوانو), an Iranian super-app blending financial services, payment features, and lifestyle offerings. With millions of users already on its platform, Ewano’s presence at GITEX signals its aspiration to expand beyond national boundaries and position itself on the global fintech map.
In this article, we explore Ewano’s story, its core offerings, what it is likely bringing to GITEX, the potential impact of such a move, leadership vision, and how this fits into the evolving landscape of fintech and super apps in emerging markets.
About Ewano
Ewano (Instagram: @ewano.app) is a multifunctional financial and services app operating in Iran. (Source: Instagram profile) Instagram
Core Offering & Unique Position
- Ewano is built as a “super app,” bundling payments, card-to-card transfers, wallet services, top-ups for telecom operators, bill payments, QR payments, and more. Google Play+2اوانو+2
- In the Iranian market, it is tied with EBCOM Co under the umbrella of MCI (Mobile Communications Company of Iran). Google Play+1
- The app supports users from all Iranian mobile network operators—MCI, Irancell, RighTel, Talia—making its reach broad across the local mobile ecosystem. Google Play+1
- Notably, MCI users get access to in-app microloan services, embedded in their Ewano wallet. Google Play+1
- The app also integrates more than just payments: lifestyle modules like digital shopping, travel booking, health services, civic services, insurance, and even eSIM management are part of its roadmap. استور اندرویدی مایکت+2اوانو+2
- The app’s latest version 3.8.2 (as of August 2025) introduced features including a “Card Info” conversion (card → IBAN), currency exchange, eSIM functionality, improved transaction filtering, textual receipt sharing, and bug fixes. APKMirror+2Uptodown+2
- Ewano has been rated around 4.4 / 5 with over 4 million downloads in local app stores. استور اندرویدی مایکت
Brand, Community & Engagement
- On Instagram, Ewano has more than 127,000 followers, and maintains active posts and user engagement campaigns. Instagram
- Its Instagram feed shows promotions of campaigns, referral games, and occasional product/service highlights (e.g. insurance offers) to engage users. Instagram+1
- The tagline in Farsi reads: “اِوانو، اعتبار همراهِ تو” (Ewano, “your accompanying credit / trust”), emphasizing reliability and creditworthiness in mobile services. Instagram+1
In essence, Ewano is positioning itself not just as a payments tool, but as a lifestyle infrastructure platform embedded into users’ daily lives.
Ewano’s Participation at GITEX Global 2025
While concrete announcements from Ewano about its GITEX strategy are limited, we can extrapolate plausible objectives and approaches based on industry norms, its service model, and the global stage that GITEX offers.
Strategic Objectives
- Global Exposure & Brand Elevation
- For a domestic super app, GITEX is an opportunity to showcase capabilities to investors, global fintech audiences, potential partners, and adjacent markets.
- Demonstrating technological maturity, product breadth, and scalability outside its domestic environment.
- Strategic Partnerships & Market Entry
- Engaging with regional banks, payment processors, telcos, and digital ecosystem players to explore alliances or integrations.
- Possibly exploring cross-border deployments or white-label partnerships in markets with similar dynamics (e.g. South Asia, MENA).
- Showcase Product Modules & Innovation
- Live demos or technical showcases of features like microloans, eSIM management, card info conversion, QR payments, wallet management, and modular service modules (insurance, travel, civic).
- Exposing how the backend is architected: modular microservices, secure APIs, compliance, scalability.
- Illustrations of user journeys (e.g. from scan QR → pay → cashback → loyalty → insurance) to show an integrated super app flow.
- Investor & Capital Engagement
- GITEX’s gathering of VC, private equity, sovereign funds, and corporate innovation arms is a good platform for fundraising, strategic capital, or regional backers.
- Presenting metrics: active users, transaction volume, retention, margins, and monetization strategy.
- Feedback & Localization
- Interactions with global fintech, cross-border payments, regulatory entities may help Ewano refine its compliance strategies, APIs, cross-currency capabilities, and localization readiness.
- Testing how its modules would be received in varied regulatory regimes and consumer expectations.
If executed effectively, Ewano’s presence could set the stage for its first strategic expansion or open doors to capital and alliances beyond Iran.
Potential Impact & Significance
For Ewano
- Credibility & Validation: Being present in a global expo under fintech banners signals ambition, technical capacity, and ambition beyond local confines.
- Partnership pipelines: Deals, MoUs, or pilot agreements may emerge with regional stakeholders (banks, payment networks, telcos), enabling regional footprint scaling.
- Investor visibility & capital opportunities: GITEX can shine a spotlight on Ewano’s growth story and unlock investment interest.
- Benchmarking & learning: Interacting with international fintechs, observing competition, and collecting real-time feedback will sharpen its roadmap.
- Platform evolution: Insights gained may influence or accelerate feature expansions (cross-border payments, merchant APIs, loyalty networks, embedded finance modules).
For the Fintech / Super App Ecosystem
- Emerging market benchmarking: Ewano’s case adds to the growing catalog of super apps from non-Western markets showing how many services can be embedded.
- Innovation diffusion: Features such as microloans, eSIM integration, embedded insurance, etc., may get adapted by adjacent apps or markets.
- Competitive stimulus: Fintech players in the region may elevate product bundling, modularization, and cross-service integration to compete.
- Investor interest in frontier fintech: If Ewano’s showing is strong, it may bolster investor confidence in emerging market fintech, leading to more capital flow into similar startups.
A Leadership Voice / Quote
While I did not find a direct public quote tied to Ewano’s GITEX participation, here is a synthesized journalistic-style quote based on Ewano’s public messaging and positioning:
“Ewano began as a payments and wallet service, but our vision has always been to become the trusted, everyday platform for users—delivering not just transactions but experiences. At GITEX Global 2025, we aim to show how a super-app built for everyday Iranians can scale, partner, and integrate across borders and services.”
If you can provide a quote from Ewano’s CEO or leadership (in Farsi or English), I can integrate it verbatim and polish the article accordingly.
Conclusion
Ewano’s decision to present at GITEX Global 2025 is a signal—not only of ambition but of readiness. As digital finance, embedded services, and digital inclusivity become central to national and cross-border strategies, super apps such as Ewano chart a pathway from local dominance to regional aspiration.
The opportunity is clear: to showcase modular fintech infrastructure, to explore partners and capital, and to present a credible narrative of expansion beyond one’s borders. But execution will matter: converting interest into pilots, securing partnerships, and demonstrating resilience in diverse regulatory regimes will determine whether Ewano steps from regional scale into global relevance.
