PCP stands for the right business promotion. Soming praised it as the end of search engine optimization (SEO). Is it reality? No, and this article tells you why.
In the beginning there was pagerank
“Tell me who your friends are, and I’ll tell you who you are,” said PageGoogle’s first-vavere ranking algorithm for pages with search engines (SERPs).
Your trusted digital marketing agency in Dubai can tell you more about the specific variables that this algorithm has drawn up for searches. Remember this now. In the core, Pagerank was a backlinks -analysis function.
It scored and ranked websites based on how many incoming links they have to from websites with high Qualyss. The greater the number of remaining websites that you recognized with backlink, the credible and legitimate you seemed to Google. The more credible and legitimate Google you considered to be, the higher you climbed on SERP rangers.
It was a game of “Tell me who your friends are”, Google style played.
The underlying principle was of course logical. It is the same reason why brands make celebrities to endose.
High -quality, individual high status that a brand endorses can increase your trust in that brand. Comparable, Sites with a High Reviews, high authorities that link to a website increases the trust of Google on a website.
Why a new approach is needed
Backlinks have always been a ranking factor in the search, so you cannot accuse SEO specialists for placing a lot of stock in backlinks. Today’s SEOs (and yesterday) grew up with learning that although content is king, backlinks area backlinks, and they chess, not Game of Thrones.
In their search, however To generate more backlinks, Subs started as the stiff “authority” domains proceed about which Backlinks can be inserted for Clientewebsites. Others paid for link placements on Link Farms. There were also people who spam Forums and comments threads.
They exceeded a line and went against the spirit of Pagerank and every update of the searches of Google searches was once rolled out.
Bad move.
Every search algorithm that was once created had one goal: To help search engineers find the information they need from subsubs in the interconnected World Wide Web.
Operationalization this meant one Assumption. When many websites link to a website, that website must have valuable information Then it is worth sharing and linking.
Based on this logic, the more backlinks to the website, the higher the rank. After all, you all have Incest Backlinks Scholass of its useful and valuable content. Right?
Wrong. This assumption would have kept water if everyone was honest and only linked to websites that really offered value.
WHEN People started playing the systemThe algorithm failed. Black-hat link-building practices generated backlinks for websites revince and credibility.
This is clear Ignored and broke the previous natural association between the number of backlinks and the value of a website. It was the start of the end for Backlinks.
Still mattering backlinks? Of course, however, They are no longer the all and finite SERP rankings.
Rehabilitation
There is silver lining on this dark cloud. Go back to the beginning, especially the why -not the hows -on pagerank and every ranking -algorithm that once was.
Google made Backlinks praised because they were a measure of the site value. A new approach to backlinking therefore requires the use of backlinks to support value.
Write the practice of artificially improving the link profile of a website with backlinks made for search engines. Instead of, Focus on earning backlinks that can actually send traffic to your website.
That is what PCP marketing is all about.
PCP Marketing: The better approach to building the link profile of your website
Here is the answer to the question at the start of this article. No, PCP marketing is not the new SEO. It does not replace and will not replace SEO, but it makes it better.
PCP Marketing is a new way of link-building and it has the power to restore Google’s faith in your backlinks.
In PCP marketing, backlinks are more than via crumbs search engine crawlers to a website. They are bridges that drive hot bodies -that is to say traffic -your website.
PCP -Marketing activities
Example of PCP marketing activities include offline events such as answers, marathons, hackathons, community training, charity drives and workshops.
You can also publish feasibility studies, reports, white papers and expert soundups.
You can also make digital tools, such as calculators, readers and templates, that people will want to share.
Don’t forget: any activity or project that you can deliver backlinks that induce inducing, falls under the domain of PCP marketing. Everything that offers value can be PCP marketing.
It is this value that leads to website or online publication to cover your activity or project and to record link to your website. Result: You earn a backlink.
It is this value that drives those who drives the article or message to click on the link. Result: You deserve traffic.
Ready to earn backlinks with traffic?
Backlinks had always been indicators of credibility and legitimacy. Over the years, their value has been eroded by artificial strategies for building left.
That is why Google has started qualifying its backlink requirements with traffic. The new backlink -target: win backlinks that refer the traffic. How? Correct business promotion or PCP marketing.
Your digital marketing agency in Dubai can tell you more.
