By means of James D. Frame, Anglia Ruskin University
A series of advertisements for Brazilian butt lifts (BBL) on social media platforms such as Instagram and Facebook have recently been banned by the UK’s Advertising Standards Authority (ASA). These advertisements turned out to be misleading and irresponsible, which tries serious health risks and put consumers under pressure with limited offers put under pressure.
This step emphasizes growing concerns about how cosmetic surgery is sold online and the safety of BBL procedures. But BBLs are not the only control of cosmetic operations.
Liposuction has a high speed of post-operative complications, and even non-surgical procedures such as lip fillers and liquid BBLs have led health problems among experts.
According to recent data from the British Association of Aesthetic Plastic Surgeons (Baaps), 27,462 cosmetic procedures were carried out in 2024 – an increase of 5% from 2023. More than nine out of ten (93.5%) of these procedures were carried out on women.
Bodycontouring – including liposuccion, abdominoplastic and dijlifts – are the most popular operations, while face procedures for the face, in particular face and neck lifts, eyebrows and eyelid surgery, all have increased in popularity since 2023.
Risk factors
Many of these popular procedures also belong to the risky. Body contours operations such as liposuction, abdominal competitions and fat transplantation, for example, are important operations that usually last hours and entail general anesthesia.
And the aesthetic results are not always so expressed Eithher. Dikke Remavis can lead to blessing body contours, nodules or skin appearance, which can worsen as the body gets older.
All operations have risks, but complications of cosmetic procedures are dissected or misunderstood. These risks can manifest themselves after surgery or even weeks later, ranging from minor problems such as infection and scars to life -threatening conditions such as blood clots or organ failure.
One of the most dangerous risks is pulmonary embolism, which occurs when a blood clot travels to the lungs. In the US, about 18,000 cases of venous thrombo embol (VTE) gave up in patients with plastic surgery, with around 10% resulting in death within just an hour of symptoms.
This already serious threat has become even more urgent in the post-known era, because VTE cases rise. Covid knows that he tends to increase blood clots – even in people with mild or no symptoms.
These persistent efforts can continue to exist for weeks or months and, in combination with the usual emerging risks such as immobility, tissue trauma and inflammation, they considerably increased the risk of a life -threatening event such as a pulmonary embolism. As a result, people who nowadays undergo plastic surgery can run a higher baseline risk than before the pandemic.
Vetgebolism is another potentially deadly complication, offs associated with procedures such as liposuction or BBLS. This happens when fat particles enter the bloodstream and travel to vital organs, leading to a serious medical emergency.
After the operation, subpaters can make disoriente, confused or with persistent neurological symptoms – signs of a serious medical emergency. Vet embolism can have immediate, life -threatening effects and can in severe cases cause permanent brain damage, organ failure or sudden death.
Procedures such as rhinoplastic (nose circuit) Orast -simagmentation can come com with Relativley high percentages of dissatisfaction. Implants in particular can cause problems such as breakage, deflation, capsular contracture (paving around the implant) or asymmetry. There is also subject to a rare form of cancer breast implant-associated anaplastic large cellymfoom (BIA-alcl)-linked to certain types of implants.
Even if surgery does not lead to major complications, many patients are still unhappy. A common problem is that procedures do not take into account how the body gets older. A facelift or abdominal wall correction can initially look great, but the natural aging process can quickly undo or distort those results.
The problem is that multiple procedures do not take into account the inevitable changes that our bodies undergo with age. Our bodies change over time – the skin loses elasticity, fat distribution shifts and evolve trends. What feels like a good decision in your twenties, it can look different in the age of forty.
Non-surgical treatments
One of the most disturbing problems in the cosmetic industry is the lack of existing regulations. This applies in particular to non-surgical treatments, in which cosmetic tourism of injection products still adds a low complexity. Many people travel abroad for cheaper procedures, only to face complications as soon as they return home – with a limited story or support.
Non-surgical treatments such as dermal fillers and botox have become increasingly popular due to their rapid results and minimal downtime. However, they are not without risk.
Modern fillers such as hyaluronic acid are generally safer than older materials such as silicone. They cause less chance of causing problems such as granulomas – as long as they do not get infected – and they can even be revealed if necessary. However, when incorrectly injected, especially in a blood vessel, fillers can cause serious complications, such as the death of tissue, permanent scars or even blindness.
Botox injection also entails risks, including muscle paralysis, nerve damage and unequal facial results – especially when they are performed by unqualified practitioners.
Before you undergo a cosmetic procedure, whether surgical or non-surgical-it is sential to reesar, to understand, understand the risks and determine realistic expectations.
Cosmetic surgery can be empowerment for many people, making them feel more confident in their own skin. But the decision to permanently change your appearance must never be taken lightly. Behind the glamor and shiny Instagram stories is a more serious image – an image – one where the risks are real and the conceited, irreversible subtimas.
James D. Frame, professor of aesthetic plastic surgery, Anglia Ruskin University
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