The deal assumes added significance as it comes at a time when beauty products take the lead in Dubai’s non-grocery express delivery sales
UAE-based marketplace aggregator YallaHub entered into a partnership deal with popular international beauty brand Rada Russkikh to bring its wide range of products to the UAE – and also in the wider MENA market – a move which is expected to further accelerate the online shopping drive in the region’s over $12 billion beauty products market.